Foreign Affairs and Trade
The Nation Brand Advisory Council will work across industries and government agencies to develop a new brand to be utilised in education, foreign investment, tourism, exports and other sectors. Australia’s Nation Brand will draw on the strengths of business, industry and Government. This is an opportunity for Australian businesses to work together to enhance their international reputation. The industry-led Council will oversee the development of a new nation brand, ensuring that it resonates in markets across the world to support the export of Australian products, services and interests.

Further information

  • Type of Body

    D. Advisory Body - Policy and Stakeholder Consultation

  • Established By / Under

    Minister

  • Paid Members?

    No

  • Max No. of Board/Committee Members

    12

  • Classification

    B. Secondary

  • Function Categorization

    Council

  • Creation Date

    8 June 2018

Current board appointments

Position Appointee Start Date End Date
Chair Mr. Andrew Forrest AO 8 June 2018 Determined by the appointer
Member Mr. Alan Joyce 8 June 2018 Determined by the appointer
Member Mr. Bob East 8 June 2018 Determined by the appointer
Member Ms. Christine Holgate 8 June 2018 8 June 2019
Member Mr. Glenn Cooper AM 8 June 2018 Determined by the appointer
Member Ms. Jayne Hrdlicka 8 June 2018 Determined by the appointer
Member Mr. Michael O'Keeffe 8 June 2018 Determined by the appointer
Member Mr. Mike Cannon-Brookes 8 June 2018 Determined by the appointer
Member Mr. Rod Jones 8 June 2018 Determined by the appointer
Member Mr. Wesley Enoch 8 June 2018 Determined by the appointer
Member Ms. Edwina McCann 8 June 2018 Determined by the appointer
Member Dr. Stephanie Fahey 8 June 2018 Determined by the appointer
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