Tourism Australia is the national tourism marketing agency. Tourism Australia’s role is to stimulate international visitor demand, lifting sustainable yield, supporting the dispersal of visitors, and directing revenues and tourism’s positive community and social contribution throughout Australia. This role is reflected in Tourism Australia’s purpose: to grow demand and enable a competitive and sustainable Australian tourism industry.
Further information
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Type of Body
R. Management Board
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Established By / Under
Act / Regulation
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Established By/Under More info
Tourism Australia Act 2004
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Paid Members?
Yes
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Max No. of Board/Committee Members
9
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Annual Report Prepared and tabled?
Yes
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Classification
X. Internal Management
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Auditor
ANAO
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Function Categorization
Board
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Creation Date
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Postal Address
Level 28, 180 George Street
Sydney NSW 2000
Australia
Current board appointments
| Position | Appointee | Start Date | End Date |
|---|---|---|---|
| Chair | Mrs. Penelope Fowler | 22 August 2025 | 2027 |
| Deputy Chair | Ian Horne | 4 August 2026 | 2029 |
| Member | Mr. Tim Yeend | 27 November 2024 | 2027 |
| Member | Ms. Jenny Lambert OAM | 27 November 2024 | 2027 |
| Member | VACANT | ||
| Member | Mr. Peter Laurance AO | 27 November 2024 | 2027 |
| CEO/Executive Director/Managing Director | A/g Managing Director Mr. Robin Mack | 15 December 2025 | 2030 |
| Member | The Hon Justice Michael Lee | 27 November 2024 | 2027 |
| Member | Linda Wayman | 21 October 2023 | 2026 |
Last updated: